Independent label · Riga / Everywhere

DROP 001 / 2026

ORIGINAL PURPOSE:
UNKNOWN

Graphic design displaced onto clothing. Limited objects for people who refuse the role they were assigned.

Enter Drop 001
MISUSED BOHO T-shirt photographed on a New York street
CAMPAIGN / 001NEW YORK / NOT AS INTENDED
01 / MANIFESTO

The assigned role is optional.

NOTHING HAS TO BE USED
AS INTENDED.

Everything arrives with instructions: how to look, how to work, how to belong. We use garments as graphic space, mistakes as a method and limitations as material.

We came from graphic design, not fashion. The wrong medium felt right. Neither do you.

MISUSED black core T-shirt photographed at night in New York

CORE LINE / 001

WRONG
BY DESIGN.

USE OUTSIDE THE EXPECTED

02 / CURRENT RELEASE

ONE DROP. TWO VISUAL LANGUAGES.

Core is strict, black and technical. BOHO is warm, instinctive and imperfect. Both carry the same refusal to fit an assigned role.

Original Purpose Tee01

BOHO / NATURAL RAW

Original Purpose Tee

€69
Wrong By Design Tee02

CORE / WASHED BLACK

Wrong By Design Tee

€72
Misused Cap03

CORE / EMBROIDERED

Misused Cap

€45
MISUSED Original Purpose Unknown BOHO print artwork

SERIES 01 / BOHO

INSTINCT OVER INSTRUCTION.

Earth pigment, distressed marks and a symbol placed where it was never meant to belong. The brand emblem becomes part of the image, not a signature added afterwards.

INK
Water based / 4–6 colors
BASE
Natural raw / heavyweight cotton
TEXT
Original purpose: [assigned by owner]

05 / 100 — MATERIAL DEVIATION

GOLD ERROR.

Every unit is complete. Five carry the same print with one altered surface: muted metallic ink, aged by hand and disclosed only when the package is opened.

NO WINNERS. NO LOSERS. ONLY ALTERED UNITS.
MISUSED emblem

MATERIAL / AU-01

03 / FUTURE SERIES

IDEAS WITH NO CORRECT FORMAT.

HUMAN ERROR print concept
SERIES 02

HUMAN ERROR

The machine is precise. The person is interesting.

MORAL PANIC print concept
SERIES 03

MORAL PANIC

Natural fear. Artificial intelligence.

FALSE IDOL print concept
SERIES 04

FALSE IDOL

Reject the role. Reclaim the meaning.

MADE BY GRAPHIC DESIGNERS WITH NO FASHION ALIBI.

MISUSEDNot as intended.

WEAR THE WRONG ANSWER.

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